About MAD Design Group

About MAD Design Group

MAD DESIGN GROUP

Industrial designers; style merchants; manufacturers; creators and curators of concepts, brands and solutions for the residential, commercial and hospitality markets – products seamlessly segue from concept to creation with the MAD Design Group.

OUR BRANDS

With over 14 years of experience building brands and benefiting from feedback and experience from across the globe, we’ve got some impressive case studies to share with you.

ECOSMART FIRE

FIRE DESIGN SOLUTIONS

What started as a spark of an idea was turned into a reality by the MAD Design Group who launched its multi-award winning EcoSmart Fire brand in 2004.

With representation now in over 75 countries, MAD’s passionate drive behind EcoSmart Fire not only saw the brand positioned as the pioneers of the global bioethanol fireplace industry but also keeps it at the forefront of innovation as it continues to set benchmarks in design, originality, safety and sustainability

Premium range of ethanol fireplaces, gas fire pits and electric fires.

ECOSMART FIRE CREATE AND INSTANT TALKING POINT

Because bioethanol is clean-burning, EcoSmart Fire models do not need a chimney or a flue, or a utility connection – offering the ultimate in design simplicity and flexibility.

Whether you're creating a custom fireplace feature, renovating an existing fireplace, or looking for an out-of-the-box solution, we have an ethanol fireplace to suit your needs.

Features

FUELED BY E-NRG BIOETHANOL

e-NRG is specifically formulated to produce a vibrant orange flame.

CLEAN BURNING

Lose the chimney and the flue and keep the heat in - no smoke, no soot, no ash.

INDOOR & OUTDOOR MODELS

Our extensive collection offers you unprecedented choice and is the perfect solution to any design or decor.

EFFICIENCY OVER 90%

No flue or chimney means that the heat generated by the fireplace during combustion isn't lost up the chimney.

NO GAS, NO ELECTRICITY, NO FLUE

Our ethanol burners are self-contained and require no gas or electrical utility connections - speeding up installation.

QUICK AND EASY INSTALLATION

No flues or connection to utilities brings construction costs down and saves you time and money.

E-NRG BIOETHANOL

THE BEST FUEL

e-NRG was borne out of the necessity of delivering a fuel which was specifically packaged and labelled to be 'fit for purpose' and safe for use in liquid ethanol fireplaces. We found that while ethanol manufacturers were happy to market their fuel for use in this type of appliance, none of them addressed the precautions or appropriately educated their customers to mitigate the risks associated with flammable liquids and open flames.

e-NRG not only educates users of the hazards to be aware of when fuelling an ethanol fireplace it also incorporates multiple layers of safety with the inclusion of a flame arrester which eliminates the risks associated with flashbacks.

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